Without lifting a finger.
Our automated WhatsApp and email recovery watches every subscription on Razorpay and Cashfree. You ship features. SubsShield chases the money.
Launching July 2026 - Early access open now
Declined cards, broken mandates, failed UPI Autopay — every one runs through SubsShield and comes back out as revenue.
Declined cards, broken mandates, failed UPI Autopay — every one runs through SubsShield and comes back out as revenue you'd otherwise write off.
Watch involuntary churn turn back into recovered MRR for our customer 'Lumia'.
Mandates are breaking and failed payments go unchased. Customers churn silently if no action is taken.
Mandates are breaking, reminders aren't going out, and recoverable revenue is decaying by the hour. Most customers will churn silently if no recovery action is taken.
Mandates are breaking and failed payments go unchased. Customers churn silently if no action is taken.
Mandates are breaking, reminders aren't going out, and recoverable revenue is decaying by the hour. Most customers will churn silently if no recovery action is taken.
Set your numbers. This is roughly what's slipping away — in real time.
Estimated from your MRR × failure rate. See exactly how much SubsShield recovers — with industry benchmarks and RBI ₹15,000 logic — in the full report.
Set your numbers. This is roughly what's slipping away — in real time.
Estimated from your MRR × failure rate. See exactly how much SubsShield recovers — with industry benchmarks and RBI ₹15,000 logic — in the full report.
Most Indian founders rely on their processor's basic retry logic that struggles with the complexities of RBI's e-mandate rules and diverse payment methods (like UPI and local wallets). Meanwhile, revenue disappears and customers who wanted to stay are locked out permanently.
Most Indian founders rely on their processor's basic retry logic that struggles with the complexities of RBI's e-mandate rules and diverse payment methods (like UPI and local wallets). Meanwhile, revenue disappears and customers who wanted to stay are locked out permanently.
Source: ProfitWell & PayPro Global
Source: ProfitWell & PayPro Global
Source: Indian SaaS Retention Study
Source: Indian SaaS Retention Study
Four steps to win back revenue lost to failed UPI Autopay, expiring cards, and bank-side declines on Razorpay & Cashfree. No code, no complexity.
No API keys, no webhook wrangling. Official OAuth — read-only and secure — links your account and imports your active subscriptions in under 30 seconds.
1-click · 30 secondsRead-only · revoke anytime · under 30s
Insufficient funds, expired cards, paused UPI mandates, bank downtime — we read the real reason behind each decline in real time and queue the right recovery at the right moment.
Automatic detection · 24/7Decoded in real time · recovery queued
A warm, human message from a verified business account — not a robotic alert. One tap to retry the mandate or update the card. This is where most of India actually responds.
Verified business · top open rates
Sent from your domain in your voice — SubsShield stays invisible. Personal, human, never threatening. The kind of email people actually read and act on.
Average recovery rate 40%Hi Shirley,
You know how banks sometimes get suspicious of perfectly normal charges, at perfectly normal times, for perfectly normal reasons? That just happened to you.
Your latest charge didn't go through. It's almost certainly temporary — the kind of thing that sorts itself out once your bank finishes its afternoon nap.
— Priyanka
P.S. Your account is completely fine. This is a heads-up, not a threat.
Four steps to win back revenue lost to failed UPI Autopay, expiring cards, and bank-side declines on Razorpay & Cashfree. No code, no complexity.
No API keys, no webhook wrangling. Official OAuth — read-only and secure — links your account and imports your active subscriptions in under 30 seconds.
1-click · 30 secondsRead-only access · revoke anytime · under 30s
Insufficient funds, expired cards, paused UPI mandates, bank downtime — we read the real reason behind each decline in real time and queue the right recovery at the right moment.
Automatic detection · 24/7Decoded in real time · recovery queued automatically
A warm, human message from a verified business account — not a robotic alert. One tap to retry the mandate or update the card. This is where most of India actually responds.
Verified business · top open rates
Sent from your domain in your voice — SubsShield stays invisible. Personal, human, never threatening. The kind of email people actually read and act on.
Average recovery rate 40%Hi Shirley,
You know how banks sometimes get suspicious of perfectly normal charges, at perfectly normal times, for perfectly normal reasons? That just happened to you.
Your latest charge didn't go through. It's almost certainly temporary — the kind of thing that sorts itself out once your bank finishes its afternoon nap.
— Priyanka
P.S. Your account is completely fine. This is a heads-up, not a threat.
Six ways SubsShield guards your MRR — tap through, or let it play.
Six ways SubsShield guards your MRR — automatically, in the background, from the day you switch it on.
When a payment fails, SubsShield retries on smart timing and follows up automatically — until it’s recovered. Zero manual chasing.
MRR, churn and recovered revenue at a glance — no separate analytics tool.
Spot cards expiring within 30 days and nudge customers before the payment ever fails.
Send targeted offers to win back expired subscriptions — automatically.
Two well-timed nudges move trial users to add a payment method before access ends.
Razorpay and Cashfree supported at launch — plug in and start recovering in under 10 minutes, with no code changes.
Up and running in under 10 minutes. Free until you see results.
Six ways SubsShield guards your MRR — automatically, in the background, from the day you switch it on.
When a payment fails, SubsShield retries on smart timing and follows up automatically — until it’s recovered. Zero manual chasing.
MRR, churn and recovered revenue at a glance — no separate analytics tool.
Spot cards expiring within 30 days and nudge customers before the payment ever fails.
Send targeted offers to win back expired subscriptions — automatically.
Two well-timed nudges move trial users to add a payment method before access ends.
Razorpay and Cashfree supported at launch — plug in and start recovering in under 10 minutes, with no code changes.
Up and running in under 10 minutes. Free until you see results.
Six ways SubsShield guards your MRR — automatically, in the background, from the day you switch it on.
When a payment fails, SubsShield retries on smart timing and follows up automatically — until it’s recovered. Zero manual chasing.
MRR, churn and recovered revenue at a glance — no separate analytics tool.
Spot cards expiring within 30 days and nudge customers before the payment ever fails.
Send targeted offers to win back expired subscriptions — automatically.
Two well-timed nudges move trial users to add a payment method before access ends.
Razorpay and Cashfree supported at launch — plug in and start recovering in under 10 minutes, with no code changes.
Up and running in under 10 minutes. Free until you see results.
This is the WhatsApp your customers get when a payment fails. Enter your number, press play, and watch the whole recovery run on the phone — failed payment, retry, confirmation.
We're hand-onboarding our first 50 SaaS teams before public launch. Join now and your price never goes up — even as the product grows.
Your founding rate never increases. Public pricing climbs to ₹15,000+; you stay at ₹2,449.
We'll show you exactly how much you're losing to failed payments before you pay anything.
A direct line to the founder, not a ticket queue. Help decide what we build next.
We set up your recovery flows with you. Live on Razorpay or Cashfree in under a day.
You'll hear back from the founder personally — usually within a day
We're hand-onboarding our first 50 SaaS teams before public launch. Join now and your price never goes up — even as the product grows.
Your founding rate never increases. Public pricing climbs to ₹15,000+; you stay at ₹2,449.
We'll show you exactly how much you're losing to failed payments before you pay anything.
A direct line to the founder, not a ticket queue. Help decide what we build next.
We set up your recovery flows with you. Live on Razorpay or Cashfree in under a day.
You'll hear back from the founder personally — usually within a day
UPI AutoPay, RBI e-mandates, card declines — the failed payment problem is uniquely brutal in India.
UPI AutoPay, RBI e-mandates, card declines — the failed payment problem is uniquely brutal in India.
Your Razorpay churn report may miss failed payment leakage. Learn how Indian SaaS founders should inspect retries, mandates, and recovered MRR.
A 'confirmed' mandate doesn't guarantee a cleared debit. There's a window where a subscription shows active but the payment failed — and that gap is where silent revenue loss lives.
In India, failed-payment recovery depends on reaching customers where they act. When WhatsApp, email, and in-app should work together.
Dunning is how you recover failed payments. When a card is declined or a mandate lapses, SubsShield automatically nudges the customer — WhatsApp first, then email — to fix it, so a technical hiccup doesn’t quietly become lost revenue (involuntary churn).
The gateway retries automatically for a few attempts. On Razorpay, after four failed tries the subscription is marked “halted” and stops charging until the customer acts. SubsShield works that whole window — a WhatsApp within minutes of the first failure, then a paced sequence over about two weeks — to bring them back before it’s too late.
The first WhatsApp goes out within about five minutes of the failure — usually well before the gateway’s own email — and on a channel people actually open.
Yes. Most B2C subscriptions in India run on UPI AutoPay, and plenty of failures come from a lapsed e-mandate rather than a card — the mandate expires, the bank rejects the debit, or AutoPay gets revoked. SubsShield recovers all of them and matches the message to the real cause: a card needs updating, an e-mandate needs re-authorising under RBI rules. Naming the right reason is what turns a confused customer into a paying one.
Connect Razorpay or Cashfree with a secure authorisation — no code changes for payment recovery. SubsShield listens for payment-failure events and runs the whole recovery sequence automatically, so you’re live in minutes. The cancel-save flow — offering a pause or discount the moment someone clicks cancel — needs one small snippet in your app, quick to add whenever you’re ready.
It’s built to avoid that. Every message names your brand and the exact amount up front, sends only between 9am–9pm IST, is capped per failure (and never more than a couple of SubsShield messages a day to one person), and always sends a clean confirmation once they’ve paid. Opt-outs are honoured permanently.
No. SubsShield is a flat subscription, not a revenue share — you keep 100% of every payment you recover. It’s ₹2,449/month billed annually, around 30% cheaper than paying month-to-month.
Pick a time that works for you. In 30 minutes we'll find where your subscription payments are failing, the recovery plan they need, and whether SubsShield is the right fit.
A focused session for founders with live subscriptions on Razorpay, Cashfree, or UPI AutoPay who are losing MRR to failed payments and broken e-mandates.
Free. No obligation. Best for founders with active subscription revenue on Razorpay/Cashfree.
Pick a time that works for you. In 30 minutes we'll find where your subscription payments are failing, the recovery plan they need, and whether SubsShield is the right fit.
A focused session for founders with live subscriptions on Razorpay, Cashfree, or UPI AutoPay who are losing MRR to failed payments and broken e-mandates.
Free. No obligation. Best for founders with active subscription revenue on Razorpay/Cashfree.
Pick a time that works for you. In 30 minutes we'll find where your subscription payments are failing, the recovery plan they need, and whether SubsShield is the right fit.
A focused session for founders with live subscriptions on Razorpay, Cashfree, or UPI AutoPay who are losing MRR to failed payments and broken e-mandates.
Free. No obligation. Best for founders with active subscription revenue on Razorpay/Cashfree.
