Revenue recovery tool

Stop losing revenue

to involuntary churn.

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Automated dunning, WhatsApp alerts, win-back campaigns, and revenue analytics.
Built for bootstrapped SaaS founders and small teams.

Designed for Saas teams

User interface of Emitra’s ESG reporting platform showing a green-themed dashboard with emissions trend graphs, impact metrics, and ESG analysis tools for sustainable data tracking.

Designed for Saas teams

User interface of Emitra’s ESG reporting platform showing a green-themed dashboard with emissions trend graphs, impact metrics, and ESG analysis tools for sustainable data tracking.

Designed for Saas teams

User interface of Emitra’s ESG reporting platform showing a green-themed dashboard with emissions trend graphs, impact metrics, and ESG analysis tools for sustainable data tracking.

Built by Indians - for India

We built SubsShield to help SaaS Teams recover revenue before it churns, optimized specifically for Indian payment ecosystem with less hassle and more clarity.


We built SubsShield to help SaaS Teams recover revenue before it churns, optimized specifically for, Indian payment ecosystem with less hassle and more clarity.

Simple Set-up

Built for India

Whatsapp Alerts

Revenue Analytics

Retained MRR

Zero manual chasing

Why it matters

Failed payments and Regulatory friction are killing your MRR

Most Indian founders rely on their processor's basic retry logic that struggle with the complexities of RBI's e-mandate rules and diverse payment methods (like UPI and local wallets).
Meanwhile, revenue disappears and customers who wanted to stay are locked out permanently.

Why it matters

Failed payments and Regulatory friction are killing your MRR

Most Indian founders rely on their processor's basic retry logic that struggle with the complexities of RBI's e-mandate rules and diverse payment methods (like UPI and local wallets).
Meanwhile, revenue disappears and customers who wanted to stay are locked out permanently.

5 to 28% of SaaS payments fail every month. Revenue silently walking out the door.

Growth is meaningless if revenue silently walks out the back door due to poor post-sales visibility.

ESG dashboard with monthly CO₂ metrics and bar chart showing emission trends.
ESG dashboard with monthly CO₂ metrics and bar chart showing emission trends.

5 to 28% of SaaS payments fail every month. Revenue silently walking out the door.

Growth is meaningless if revenue silently walks out the back door due to poor post-sales visibility.

ESG dashboard with monthly CO₂ metrics and bar chart showing emission trends.

20 to 40% of all SaaS churn is involuntary - caused by UPI server timeouts, mandate failures, and expired cards.

Source: ProfitWell & PayPro Global

20 to 40% of all SaaS churn is involuntary - caused by UPI server timeouts, mandate failures, and expired cards.

Source: ProfitWell & PayPro Global

5X higher cost to acquire a new customer than to retain an existing one.

Source: Indian SaaS Retention Study

5X higher cost to acquire a new customer than to retain an existing one.

Source: Indian SaaS Retention Study

Features

Everything you need to guard your revenue

Features

Everything you need to guard your revenue

How it works

Up and running in under 10 minutes

How it works

Up and running in
under 10 minutes

Step 1

Step 1

Connect your processor

Link your Razorpay or Cashfree Payments account in a few clicks. No code changes, no messy setup, and no disruption to your existing checkout flow.

Link your Razorpay or Cashfree Payments account in a few clicks. No code changes, no messy setup, and no disruption to your existing checkout flow.

Step 2

Step 2

Configure your recovery flow

Customise your email subject, message, and timing. Or launch instantly with smart defaults designed to recover revenue from day one.

Customise your email subject, message, and timing. Or launch instantly with smart defaults designed to recover revenue from day one.

Step 3

Step 3

Start recovering revenue

SubsShield handles failed payments, expiring cards, and win-back automatically. Your team stays focused on growth while Subsshield works in the background.

SubsShield handles failed payments, expiring cards, and win-back automatically. Your team stays focused on growth while Subsshield works in the background.

Why SubsShield

What makes SubsShield powerful

Why SubsShield

What makes SubsShield powerful

Automated Recovery

Recover failed payments without lifting a finger

When a payment fails, SubsShield kicks in immediately. Automated email flows with smart timing, configurable escalation paths, and automatic resolution when the payment succeeds. No manual follow-ups, no customers slipping through the cracks.

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Triggered instantly on payment failure

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Customisable subject, message, and timing

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Stops automatically when payment recovers

Pre-dunning

Prevent failures before they happen

The best recovery is the one you never need. SubsShield detects expiring cards and notifies customers before their payment fails. Proactive alerts mean fewer dunning flows, higher retention, and happier customers.

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Detects cards expiring within 30 days

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Branded emails with direct update link

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Dashboard shows upcoming expirations

Analytics

Revenue metrics without a separate subscription

Track MRR, churn rate, recovery performance, subscription health, and upcoming yearly renewals in one place. See what's growing, what's churning, and what you've saved. All without paying $100+/month for a standalone analytics tool.

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MRR, churn, and recovery rate at a glance

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Revenue recovered metric front and centre

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Replaces Baremetrics and ChartMogul for most founders

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"Protected since" marker shows when SubsShield started guarding your revenue

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Upcoming yearly renewal alerts for annual subscriptions that carry concentrated revenue risk

Integrations

Works with the processor you already use

SubsShield connects to your existing payment processor. No migrations, no disruption. Razorpay and Cashfree Payments are supported at launch, with Stripe and others on the roadmap. Whichever processor you're on, SubsShield plugs in and starts recovering revenue.

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Razorpay and Cashfree Payments supported at launch

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Stripe and others on the roadmap

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No branded hosted pages. Customers interact directly with trusted portals and checkout flows

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Set up in under 10 minutes, no code changes

Win-back

Bring churned subscribers back

Not every lost customer is gone for good. When a subscription expires, SubsShield sends targeted offers to bring them back. Offer percentage discounts, free months, or simply remind them what they're missing.

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Automated win-back flows for expired subscriptions

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Offer percentage discounts or free months

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Triggered automatically when a subscription expires

Trial Conversion

Convert more trials into paying customers

If you offer trials without requiring a credit card, some users will never add one. SubsShield sends two friendly, well timed activation emails that nudge trial users to add a payment method before they lose access.

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Two emails: midpoint of the trial and one day before it ends

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Only targets trial users without a payment method on file

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Friendly and helpful, designed to convert rather than pressure

Pricing

Pricing that pays for itself.
Free until you see results.

Most tools charge $200+/month or a percentage of recovered revenue. SubsShield doesn't.

Pricing

Pricing that pays for itself.
Free until you see results.

Most tools charge $200+/month or a percentage of recovered revenue. SubsShield doesn't.

Monthly

Yearly

Save 30%

Essentials

Perfect for teams beginning their subscription retention journey.

₹2449

/ month

What's included:

Failed payment detection

Email dunning

Razorpay integration

Cashfree integration

Hosted retry links

Basic analytics

Razorpay expiry alerts

WhatsApp recovery

Win-back campaigns

Early Adopter *

Built for teams scaling their Subscription retention efforts.

₹5249

/ month

What's included:

Everything in Essentials

Smart retry logic (Coming soon)

Cancel flows (Coming soon)

A/B testing (Coming soon)

Customer segmentation (Coming soon)

AI-generated save flows (Coming soon)

Multilingual flows (Coming soon)

Advanced analytics

Priority support

Founder Slack access

* Lock in today's launch price and get all upcoming Phase 2 features included (Future price: ₹15,000+).

Monthly

Yearly

Save 30%

Essentials

Perfect for teams beginning their subscription retention journey.

₹2449

/ month

What's included:

Failed payment detection

Email dunning

Razorpay integration

Cashfree integration

Hosted retry links

Basic analytics

Razorpay expiry alerts

WhatsApp recovery

Win-back campaigns

Early Adopter*

Built for teams scaling their Subscription retention efforts.

₹5249

/ month

What's included:

Everything in Essentials

Smart retry logic (Coming soon)

Cancel flows (Coming soon)

A/B testing (Coming soon)

Customer segmentation (Coming soon)

AI-generated save flows (Coming soon)

Multilingual flows (Coming soon)

Advanced analytics

Priority support

Founder Slack access

* Lock in today's launch price and get all upcoming Phase 2 features included (Future price: ₹15,000+).

Monthly

Yearly

Save 30%

Essentials

Perfect for teams beginning their subscription retention journey.

₹2449

/ month

What's included:

Failed payment detection

Email dunning

Razorpay integration

Cashfree integration

Hosted retry links

Basic analytics

Razorpay expiry alerts

WhatsApp recovery

Win-back campaigns

Early Adopter*

Built for teams scaling their Subscription retention efforts.

₹5249

/ month

What's included:

Everything in Essentials

Smart retry logic (Coming soon)

Cancel flows (Coming soon)

A/B testing (Coming soon)

Customer segmentation (Coming soon)

AI-generated save flows (Coming soon)

Multilingual flows (Coming soon)

Advanced analytics

Priority support

Founder Slack access

* Lock in today's launch price and get all upcoming Phase 2 features included (Future price: ₹15,000+).

You're not alone

Founders just like you are dealing with this

You're not alone

Founders just like you are dealing with this

Start a SaaS they said, money every month they said 😅

Start a SaaS they said, money every month they said 😅

"card expired", "insufficient funds", "card declined"

"card expired", "insufficient funds", "card declined"

How are you recovering failed payments on stripe?

How are you recovering failed payments on stripe?

2:51 AM · Feb 7, 2026

2:51 AM · Feb 7, 2026

Read 9 replies

Read 9 replies

u/Moist-Perspective-60

·

4d ago

I think SaaS founders are quietly leaving money inside Stripe

While building this month's project, I started looking closely at Stripe billing exports. What surprised me wasn't churn. It was recoverable revenue. Things like unpaid invoices that were never followed up, failed charges that didn't retry properly.

u/yaag3006

·

Jun 2020

I think SaaS founders are quietly leaving money inside Stripe

While building this month's project, I started looking closely at Stripe billing exports. What surprised me wasn't churn. It was recoverable revenue. Things like unpaid invoices that were never followed up, failed charges that didn't retry properly.

FAQ

Common questions

FAQ

Common questions

What exactly is dunning?

How does SubsShield connect to my payment processor?

How will the sender name appear to my customers on WhatsApp?

Do you take a percentage of recovered revenue?

Which payment processors do you support?

How is the win-back feature different from dunning?

How do you handle GDPR and opt-outs?

Can I customise the emails SubsShield sends?

Is there a free trial?

What exactly is dunning?

How does SubsShield connect to my payment processor?

How will the sender name appear to my customers on WhatsApp?

Do you take a percentage of recovered revenue?

Which payment processors do you support?

How is the win-back feature different from dunning?

How do you handle GDPR and opt-outs?

Can I customise the emails SubsShield sends?

Is there a free trial?